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A visit to Salvador is a chance to step back in time, to stroll through a perfectly preserved city from the 16th and 17th centuries. It's a chance to experience Brazil's close connection to Africa to taste this connection in the food, hear it in the music, see it in the faces of the people. All of these elements -- architecture, food and music - mix together in Pelourinho, the restored colonial heart of the city of Salvador.
Salvador, the capital city of the state of Bahia, is a unique place where a magical air intermingles with reality to form a unique harmony. It begins with religious syncretism and continues to its striking setting of narrow streets and steep hills, forming the upper and lower city, which is connected by the famous Lacerda Elevator that carries passengers in four cabins.
In Salvador, the sun shines almost year-round, but beneath the surface beauty of beaches and the island-studded Baía de Todos os Santos (Bay of All Saints), there's a deep and powerful culture - one that bubbles up in the areas rich cuisine and in the infectious and ever-changing rhythms of Bahian music.
While Salvadorans have been rediscovering their city, Brazil and the rest of the world have been rediscovering Salvador. Money has been pouring into things like a new airport and new roads, while funds have also been made available to restore the Pelourinho neighborhood - the 16th-century heart of what was once the richest city on the Atlantic coast. The region has a perfect warm climate, rich African folklore, and a fertile environment. The people of Salvador create a place so special with their love of spontaneity, joy, and beauty. The beaches and islands facing the city, together with its festive atmosphere, form an ideal travel destination.
Beyond Salvador, a trip to Bahia is a chance to stock up on two of Brazil's greatest non-exportable products - sand and sunshine. The beaches of Bahia are some of Brazil's most varied and beautiful. They come blessed by sunshine, lapped by a warm southern ocean, and infused with a laid-back spirit that is uniquely Bahian.
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